Kate McSherry Fujishima

Objective: Develop a festive, holiday Frango Mints tin design that appeals to a wide range of people.

Objective: Develop an elegant holiday gift box to spark point of purchase interest for Frango Mints, a line of chocolates for an upscale department store.

Objective: Develop a visual identity for a new sub-line of Frango Mints, a line of chocolates for an upscale department store The design should have a premium but fun attitude, make the product readily visible and spark point of purchase interest for shoppers.

Objective: Develop a visual identity and label design for a new line of premium red and white wines.

Objective: Create a visual identity and line of packaging for an organic and environmentally safe birdcage litter that appeals to the exotic bird owner and communicates "safe for my pet and easy to use."

Objective: Develop a line of packaging for a premium line of bird seed that is designed to attract specific types of birds.

Objective: Update and contemporize the Jobe's brandmark while retaining key equities, improving shopability with clear segmentation and communicating convenience and ease of use.

Objective: Update and unify the overall accessory product line, provide clear segmentation among the different categories and establish a strong shelf presence.

Objective: Develop a package design for a line of flavored sour creams introduced under the Knudsen's brand name with a festive, Mexican attitude.

Objective: Create a proprietary brand image with a higher quality impression that appeals to adults while also communicating real cheese taste.

Objective: Develop a visual identity for squeezable Cheez Whiz that communicates a "fun to use" attitude for kids and great taste to moms.

Objective: Develop a label design for a premium tier of deli meats that communicates the heritage of Oscar Mayer.

Objective: Develop a fun, impactful package targeted toward moms and kids that retains key Oscar Mayer equities and introduces appetite appeal.

Objective: Develop a brand mark and label design for a line of deli meats skewed just above the generic tier of deli meats.

Objective: Develop packaging for a line of potato seasonings that communicates great taste while retaining key equities of the Recipe Secrets brand.

Objective: Update and contemporize the County Line brandmark and packaging while retaining key equities, creating a strong shelf presence and improving the overall quality impression.

Objective: Create a brand image with a higher quality impression and more personality, while retaining key equities.

Ojective: Create a proprietary visual identity with strong shelf presence that communicates a warm, recipe-oriented image as well as great taste.

Objective: Develop packaging for the Weight Watchers line of snack foods that communicates great taste, product differentiation and retains key brand equities.